about
Meet the creative mind behind Modern Design, a boutique brand identity and web design studio nestled in the heart of Ōtautahi, Christchurch, NZ.
Meet the designer
Hi, I’m Serena
As the founder of Modern Design, my passion lies in crafting unique and professional design solutions for small businesses all over New Zealand. The result? Inspiring brands and websites that stand out from the crowd.
With over two decades of experience as a graphic designer, I’ve lent my expertise to a myriad of industries and became a trusted partner for digital agencies in delivering high-quality brands and websites for leading New Zealand organisations. Yet, my heart always yearned for something more personal, more connected.
Modern Design was born out of this desire to balance my professional passion and personal life – allowing me to work from home, spend precious time with my young family, and offer stellar service that aligns with the budget of small businesses.
What sets me apart is the wealth of strategic knowledge amassed over the years, and a burning passion for collaborating with small businesses in creating their brand identity and websites. It’s more than just work for me – it’s a way of making a difference in the world of small businesses, one brand at a time.
I take great pride in the feedback I receive from my clients, including:
- My professional and friendly approach
- Excellent time management skills
- Streamlined, professional process
- Creating brands that clients take pride in
- Exceptional problem-solving skills
A glimpse into my world
A few of my favourite things
Curiosity
My design inspiration comes from myriad diverse sources, keeping my work fresh and innovative.
Gin and Tonic
I have a soft spot for Botanical Gins, especially the locally owned Reefton distillery Little Biddy.
Star Gazing
There’s something magical about a clear night sky with no light pollution – it’s my way of connecting with the universe.
Ugg Boot Slippers
My trusty companions, they come everywhere with me!
Sunshine
I’m a sunshine chaser, always looking for a warm, sunny spot to bask in.
Family
My home is filled with fun, laughter, and love. I take immense pride in being the best Mum and partner I can be.
General FAQs
Who do I work with?
I with all sorts of small business owners and entrepreneurs, and love to take on different projects. I’ve worked with: Health + Beauty; Finance + Accounting; Food + Beverage; Photographers and more.
How do I get started?
After filling out the client application, you’ll hear back within 48 business hours (M—F) to talk more about details. I will schedule a zoom call and prepare your custom proposal. From there, you’ll receive the design contract to review and sign as well as the project deposit invoice to secure your slot in the studio calendar.
Do you offer payment plans?
The payment terms are 50% before work begins to secure your booking, 40% on design signoff and the final 10% when the website is ready to go live. If you need a longer term payment plan I suggest making smaller payments earlier on before work begins. I’ll keep your project booked out and ready to start when you are.
What website platforms do you work on?
Depending on your needs I use WordPress, Squarespace and Shopify.
How much for branding and website design?
I offer custom packages based on the specific goals of the client. Before your custom proposal is created, we’ll discuss your budget and unique website needs.
Why should you work with me?
There are plenty of talented designers and developers out there – so why should you work with me? I pride myself on approaching branding and website design as not just creating something beautiful, but working with you to build a brand that is going to work just as hard as you do.
